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Have you ever wondered about the effect of slow loading website on sales? Research  shows that almost half of all users abandon a web page if it is taking more than 3 seconds to load. The same research shows that users expect a website to load in under 2 seconds. In the same breath, about 79% of all online shoppers say that they would never return to a website that has given them any sort of issues during their shopping experience. These statistics give you a clear picture of just how crucial your website loading speeds are to your bottom line. The biggest problem here is that you are not just losing out on those who are already trying to navigate and interact with your website. But you will also be losing out on any potential referral business that they might have sent your way.

The effects of a 1-second delay on your website sales

To further reiterate this point, there was a study featured on the Tagman blog that indicate that even a slight delay, like a 1-second delay, could lead to a 7% decline in the number of sales. This shows a direct correlation between website speeds and sales. Numbers do not lie. The fact of the matter here is simple: the faster your website, the more potential sales you will get. So what exactly can you do to speed up your website speeds? How to increase the speed of your website The very first thing you will want to do is to find out just how well your website is performing from a ‘user experience’ point of view. You need to know just how fast it loads. It is surprisingly simple to do this online today. One way to go would be to go the ‘Google Page Speed Insights’. All you would have to do is to type your web address into this useful tool and get the facts on just how fast your web pages load. If you have anything more than 3-seconds, then you might want to do something about increasing those loading speeds. Some of the best ways to do that include:

  • Minimize HTTP Requests.
  • Prioritize above-the-fold content.
  • Reducing server response time.
  • Enabling browser caching.
  • Enabling compressions.
  • Optimize your images.
  • Minify Resources.
  • Optimize CSS Delivery.

Granted, for most website owners, all this might sound like technical mumbo-jumbo. For those who do not have the time or the technical inclination to do all this, the easiest way to ensure that your website is performing at its peak is to hire a professional web speed optimization service. The best website speed optimization service will go through your entire website and create a report showing you all the problem areas. This service will then go ahead and employ their technical expertise to ensure that all of your pages and your website, in general, is loading at an optimum speed. The best part is that this service is quick, affordable and extremely useful. Do not let how fast your website loads negatively affect your bottom line. Contact us today and we will give your website a speed boost that will have all your customers surfing and buying from you again.