Running a slow website is the easiest way to frustrate users. The average web user has constantly been labeled ‘impatient’. Is this true? No. They simply value their time. Therefore, as a website owner, you need to make that visitor feel that you value their time too.
Studies have shown various behavioral and psychological impacts of slow website speed on user experience(UX). With the help of new technology (such as TryMyUI Stream), web owners can now track every second a user spends on your website and determine the UX. Here are a few common behaviors that depict a frustrated user. Let us know if you too have been a victim of these at some point.
When that website takes too long to load, one of the most common ways to show frustration is rapid clicking of the mouse or keyboard. It is a clear show of rage and frustration. This computer rage may also include verbal and physical abuse directed at the computer or specifically the slow web-page.
This is simply the act of taking a U-turn. The user returns to the previous page due to dissatisfaction with the current one. The unsatisfactory page was either too slow to load or failed to contain the content required by the visitor. Typically, it takes less than two minutes for the frustrated internet user to leave your site and try to access another one (your competition).
Circling or zigzagging your mouse all over your screen is a common sign of impatience. It is quite common when waiting for an image or page to load or video to buffer.
The frustration associated with that single second of waiting cannot be explained. We can all relate to these behavior patterns. Remember how irritated you were with that slow site? Do not subject your visitors to that feeling.
A study by Radware.com sums up the tasks performed by an internet user into two stages: decision-making (browsing) and form filling (checkout). It finds that the browsing stage is more cognitively demanding. Thus, subconsciously, any factor slowing down this stage causes heightened frustration.
Aside from creating an unpleasant first impression, slow site speed results in decreased engagement by clients, lowers intent to purchase and generally dents your brand’s image. It also robs the site of prospective visitors. The displeased online user is bound to spread news of the poor UX to their friends and family.
The user is keen on getting a mobile experience which is just as fast as the desktop experience. The illusion that people are more patient when loading a mobile website is slowly fading away. With more people accessing the internet from their cellphones, the development of fast and efficient mobile sites is on the rise. In fact, Google have announced that they will soon add mobile experience as a factor to rank websites.
We, at WPFastSpeed, can help you impress your clients with an incredibly fast WordPress website. Trust us to fix your site speed today!