In 2010, Google announced the introduction a new ranking parameter: site speed. Slow websites were doomed to suffer low SEO rankings. Initially, the definition of this new factor was rather vague. However, with time, the mist around it has cleared.
What exactly is “site speed”?
Research has revealed that time-to-first-byte is the metric that specifically relates to search rankings by Google. It refers to the amount of time it takes for the first byte of information to be transmitted from the web server to the visitor’s browser. Surprisingly, there is no clear link between a website’s rank and such factors as page load time and image content.
Reward for towing the line
The metric favors the site owner as well as the web user. Users are thrilled by faster sites. Studies have shown that internet users are generally satisfied with sites that take 2 seconds or less to load. Anything above 3 seconds is a bore. The consumer is also likely to revisit a website and recommend it to friends and family if there was little load time. Faster sites also reduce operating costs for the user.
For the website owner, the reward for customer satisfaction is usually high rankings on search engines. This translates to increased traffic to your site and, eventually, increased revenue. It’s basically a win-win situation.
It is important to note that site speed, though important, is only one of the many Google ranking metrics. Quality backlinks and rich content are some of the major factors that determine how well your site ranks.
Achieving a faster wordpress website, unlike maintaining relevant content, can be an uphill task. But we’ve got you covered. Our time and resources are dedicated to maintaining your website speed at an all-time high.
There are tools, such as Webmasters, which allow the site owner to monitor the performance/speed of their website and even compare it to competitors.
How do we do it?
Here are some of the practices we adopt to increase the speed of your website:
- Using GZIP for file compression. GZIP compression is not recommended for image files.
- Optimizing images to reduce image size and maintain the correct format. Photoshop is one of the programs that is best suited for this function.
- Utilizing Content Delivery Networks to offer users faster access to a server close to their geographical location. Lowering the network latency between the visitor and the server offers lower load time.
- Reducing redirects to save the user time to comfortably browse your site.
- Make use of browser caches to save the visitor time whenever they revisit your site.
Every second counts
We take pride in the success of our clients’ websites. Half a second is all it takes to claim a spot at the top. You no longer need to suffer the effects of your website’s slow speed on SEO rankings. Hire us and you are guaranteed to get your money back if we fail to maintain your website speed below 3seconds. Low conversion rates for your website will be a thing of the past.