Being a site owner is a tedious job. You are tasked with not only pleasing visitors to your site but also attracting referrals. User experience can either build or ruin your site’s reputation. The easiest way to piss off your users is to have slow site speed.
Drawing the line
There is a lot of vagueness in the issue of site speed. Just how fast is fast enough? Maile Ohye, former Developer Programs Tech Lead at Google, explains that the average internet user expects your site to load in less than 2 seconds. 40% of users will abandon a site if takes more than 3 seconds to load. Google aims for under half a second (500 milliseconds). This is 2017, every millisecond counts.
First impression mattes
Research has shown that a user who visits a slow site is less likely to revisit it in the near future. The psychology of the human mind is wired to judge the book by its cover. Basically, it will take a while to regain the trust of the user once he/she has been disappointed by your site’s slow speed.
More so, the user is more likely to tell friends about his/her bad experience. That is a lot of negative energy. It’s the last thing we want for your site.
What about mobile experience?
The current era has witnessed an increase in the number of people using their phone to access the internet. This makes your mobile site as crucial as the desktop experience. In fact, Google is determined to focus on mobile experience in defining search rankings.
25% of internet users in the US are mobile only. These figures rise to about 50% in Africa and Asia. This percentage only use their mobile phones to access the internet. With these figures projected to rise, there is an increasing need to optimize your website to be fast enough for the mobile user as well.
High site speed is good for business
Once Financial Times rolled out their new speedy website, they reported 30% increase in the amount of time users spent on their site. Their conversion rates also went up a notch.
In 2012, Walmart pointed out site speed as one of the reason they were having a hard time keeping up with their competition: Amazon, Ebay etc. The slowest users (about 5%) had to suffer an agonizing 24seconds to load the site. Walmart optimized and sped up their site. Conversions went up by 2% for every second improvement.
Slow and forgotten
Search engines are keen to look out for what the internet user wants and deliver it first. The introduction of site speed as a factor affecting SEO ranking has seen more and more sites, with good content, drop to the bottom.
Low website speed now earns you low search rankings. Low rankings translate to poor traffic. Simply put, your site will be buried in the dirt and forgotten. With more site owners striving to speed things up, you risk losing to your competition if you do nothing about your site speed.
It’s not too late to speed up
Just like you, we are site owners. We understand that you are concerned about attracting good user experience. A hundred milliseconds is all it takes to lose your client. And your competition is just one click away. Speed is our specialty. We would be glad to help.